When services disappear, people lose out
Saskatchewan government employees' campaign focus on value of public services.
Government employees in Saskatchewan are rallying the public against the Brad Wall government's plan to drastically cut the government workforce, which they brand as short-sighted.
The government announced in its spring budget that it will slash government jobs by 15 per cent over the next four years. This attack on the civil service will decimate the government workforce, make it impossible to deliver quality services, and overload the workers who remain, says the Saskatchewan Government Employees Union (SGEU). The union is challenging this assault on public service workers with an aggressive campaign.
When jobs disappear In November, a new TV ad called Disappears aired on Saskatchewan TV, underlining the gap that will be left when government workers are no longer there to provide needed services to Saskatchewan families and communities. The ad is on the SGEU website. Billboards have gone up around the province to drive home the message that Saskatchewan people rely on the services we provide. The distinctive billboards feature photos of families and individuals across the map of Saskatchewan. The message: There are over 1,000,000 reasons to stop cutting public services.
Taking it to the boards
Saskatchewan people love their hockey. So the union is taking its message to community rinks across the province, with prominence at Saskatchewan Junior Hockey League games. The SGEU logo appears painted on centre ice, a rink board message, program ads, and promotional ads announced during the game.
"The goal of the campaign is to raise awareness of the government's plan to cut services, and to educate our citizens about the way in which government workers meet our basic needs," Susan Dusel told Straight Goods News in an email. "We spotlight vulnerable children, workers facing safety risks, the travelling public and the thousands of families who enjoy our provincial parks every year. We want Saskatchewan people to let their political leaders know that they rely on public sector workers to maintain and improve our quality of life."
Posted: December 07, 2010
Public Values (PublicValues.ca) is a project of the Golden Lake Institute and the online publication StraightGoods.ca