NSGEU launches TV ad campaign to promote public services.
Polling indicates the public values the public services they receive.
The Nova Scotia Government & General Employees Union has launched a civil service television campaign.
"Your Province, Your Services, Worth Protecting" is the tagline in a television campaign designed to engage the public in a conversation about the importance of the people who provide the public with provincial government services.
"When I am out talking to people, I'm hearing that people value the services our members provide," says NSGEU President Joan Jessome. "Services like child protection, food and water inspections, occupational health & safety services and justice services."
The workers in the ad are a cross-section of the people who provide important services to the public in communities across the province. Mark is a Forest Firefighter working in Middle Musquodoboit, Kim is a District Bridge Engineer who lives and works out of Port Hawkesbury, Holly is a Child Protection Counselor living and working in Amherst, Susan is a Customer Service Representative at Access NS from Middleton, Rachel is an Income Assistance Caseworker who works and lives in Yarmouth, and Dustin is a Deputy Sheriff who works and lives in Truro.
Research for the campaign included a poll of over 800 Nova Scotians and several focus groups across the province.
"Polling has told us the public values the public services they receive. They want them to be there when they need them and they know that when services are cut they are difficult to get back," says Jessome. "We think it is important to let the public know we are on their side, and that we are working to protect and deliver the quality public services they depend on."
Links and sources
NSGEU Launches Television Campaign
Posted: November 05, 2010
Public Values (PublicValues.ca) is a project of the Golden Lake Institute and the online publication StraightGoods.ca