Public Values

Social networking supports campaign for more nurses

London nurses among groups to use Facebook to spread the word.

Facebook, Twitter found to be effective in communicationsSocial on-line networking, petitions and letters to the editor are being used by London-area residents in a fight against the plan to lay off cancer-care nurses, cuts that would see a reduction of 14,000 hours of nursing care. Within hours of its launch, more than 500 hundred people had signed an on-line petition to provincial health minister Deb Matthews opposing the cuts.

The Facebook group, LRCC proposed job cuts to Cancer Support Nurses, had almost 800 members at the time of this writing.

The Public Service Alliance of Canada (PSAC) is also using Facebook as well as Twitter in its fight against potentially unfair pension reform in the upcoming federal budget, in conjunction with The Professional Institute of the Public Service of Canada (PIPSC).

Facebook and Twitter became widely known during the successful American presidential campaign of Barack Obama and is becoming increasingly used for campaigns, promotions and other uses as well as interpersonal communications. Twitter limits communications to 140 characters and is used mainly by people with cell phones for instant communications. Facebook, on the other hand, invites people and groups to set up pages and provides a stable platform for the posting of messages, photographs and imbedded videos. What they both have in common is that anyone can join and follow others. According to 2008 figures, over 7 million Canadians use Facebook.

Posted: February 18, 2010

Categories:
  Campaigns
  Health care
  Public services
  Front lines
  Voices of privatization

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