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Drug advertising allowed Canada that is prohibited in US

In US, medications with serious risks carry warnings on packaging, cannot be advertised.

Drug advertising allowed Canada that is prohibited in USMay 27, 2009— Drug companies can do in Canada what they can't in the US: advertise prescription drugs even if they carry risks for life-threatening complications, according to a University of BC study.

Direct-to-consumer advertising of prescription drugs is illegal in Canada, but a federal policy change in 2000 allowed a loophole that lets drug companies state the brand name of the drug and a bit of other information such as price - as long as it doesn't tell consumers what it is used for. It's called reminder advertising and the change was intended to encourage medication price competition...

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  Loophole lets drug companies advertise in Canada, but not in the U.S.: UBC study, by Pamela Fayerman, Vancouver Sun, May 27 2009

Posted: May 28, 2009

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