Public Values

Campaign against PEI service cuts aims for emotional impact

Union appeals to values to defend public services.

Ward: Waving goodbye to Island way of life; to compassion, cooperation in favour of privatization.June 6, 2012: The PEI Union of Public Sector Employees is launching a public action campaign to defend the public service from ongoing attacks levelled by the current provincial government. The campaign is called Wave Goodbye to PEI.

President Shelley Ward says, "The goal of the campaign is to raise awareness about the provincial government's systematic dismantling of the public service and, indeed, way of life of all Islanders." She explained, "the theme of the campaign — Wave Goodbye to PEI — will be present in all campaign materials and represents the idea that we are waving goodbye to the Island way of life we know and love; waving goodbye to compassion and cooperation in favour of a society leaning toward privatization and the elimination of people and services that all Islanders depend on."

  "The ads are short, to the point and emotive, focusing on key issues where the government has made poor policy decisions."

"The goals of the campaign are to build support for the public service and to create a deterrent against further cuts," says Ward. "The campaign will be rolled out to the PEI UPSE membership through a mail-out, and to all Islanders in the form of TV, radio and print advertisements. The campaign will also feature a dedicated website ( containing a host of information about the campaign and how to get involved."

The President of PEI UPSE says, "The ads are short, to the point and emotive. They focus on key issues where the government has made poor policy decisions such as reducing vital services for Islanders and implementing cuts to public service employees. Other issues central to the campaign include closing liquor stores in favour of introducing private agency stores, rural decline and removing essential services for at-risk youth on PEI."

Related individuals, organizations and significant events
Check out this article from the CBC for more details.

Links and sources
  PEI UPSE launches public action campaign

Posted: June 06, 2012

  Public services

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