Coke and Pepsi fear bottled water backlash
Bottled water still more expensive than gas, carries high environmental price tag.
by Anthony Mirhaydari, MSN Moneycentral
July 14, 2008
Soft-drink companies are bracing for a slowdown in what has been a surefire moneymaker: Selling filtered tap water, straight up or with flavor and nutrients as "enhanced water" beverages. But the companies still offer opportunity for investors.
Not only are people shying away from water costing the equivalent of $12 a gallon when gasoline is over $4 a gallon, but environmental sensitivity to those ugly, non-biodegradable plastic bottles is on the rise as well.
A recent survey by venerable Morgan Stanley beverage analyst William Pecoriello found 16% of consumers are reducing bottled water consumption due to environmental concerns. This is up from just 5% last year. Of these, 34% are reusing their plastic water bottles more often while 23% are just going with tap water instead.
It's no wonder this trend is emerging: A recent report by the Swiss Gas and Water Association finds that bottled water has 100 times the environmental impact of tap water...
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Links and sources
Coke and Pepsi fear bottled water backlash, by Anthony Mirhaydari, MSN Moneycentral, July 14, 2008
Posted: July 16, 2008
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